11:11 is an inviting and joyful dance record, pulsing with glittery synths, thumping basslines, and sleek, modern production, yet there’s never a sense of sterility. Lead single 9 to 5 sparkles with neon-lit euphoria, but 11:11 never goes too over-the top. Every track is uncluttered, breezy, and deeply listenable, with Jessica Smyth’s smooth vocals the perfect counterpoint to the lush production.
There’s an emotional core running through the album - a sense of forlornness and longing woven into the grooves, which somehow never overwhelms the music’s celebratory energy. Stylish, but never cold, 11:11 welcomes you in, and makes you want to move, but stands apart from plenty of club-ready music by also making you feel something without ever resorting to huge, diva-style bombast. She sounds gleeful, as if she’s simply enjoying herself, immersed in the energy of her own songs. Soft, tender, and effortlessly cool, 11:11 feels sweet and inviting, as if we’re all partying together, rather than watching Biig Piig demand the spotlight.