The New Sound is a wild, ambitious, and utterly bewildering album that truly lives up to its title, pulling together a staggering lineup of session musicians from across the globe, resulting in a kaleidoscopic, chaotic party that’s also meticulously crafted. Frustrated by the constraints of working within the band structure of Black Midi, Greep has set out to create something entirely his own, with a central conceit that’s both brilliant and absurd: a series of character sketches of awful men. From misogynistic playboys to insecure narcissists obsessed with their own image, each track sketches a grotesque yet hilariously vivid portrait of modern masculinity at its very worst.

It’s a deeply strange album, one that refuses to conform to any trends or expectations. Greep’s unplaceable accent - an amalgam of dialects and personas - is impossible to pin down either geographically or stylistically, whilst the music veers from frenetic jazz-infused passages to lush orchestral interludes, anchored by Greep’s razor-sharp vocal wit and extraordinary guitar work. Lead single “Holy, Holy” is a standout, building a façade of suaveness around its protagonist, only to deliver a gut-busting punchline revealing him as anything but debonair. While the album’s complexity and eccentricity may not be for everyone, The New Sound is a triumph of imagination and ambition, leaving you baffled, laughing and thoroughly entertained, and leaving us eagerly anticipating where Greep will go next.